After Alma Louis Vuitton unveiled its first advertising visual line L Lancel
is ready to flood the market of leather but do not put the cart before the horse
and discover the first advertising campaign around this new collection .
In fact, the creator of the Discount Louis Vuitton finally reveals the long-awaited video, a
dapper advertising and very French ... signed Patrick Demarchelier naturally.
Lancel has indeed set his sights on the French photographer who shot Jessica
Alba Piaget campaign, and for good reason, the desired perception must pay
tribute to Paris, the birthplace of the brand. No surprise then to find the pub
on a woman dressed in "good Paris" with his white trousers, his sky blue shirt
rolled auxmanches and of course the L shoulder bag.
Here we discover a very cool video on a bright white background with a model
in a very natural but full of sensual poses. A look that contrasts with a
determined look of the top as we determination on his face is palpable. Like
what, the line L is for women who know what they want ...
The Lancel-Demarchelier for the brand association is a success because the photographer was able to capture the shot you want the Parisian atmosphere.